Sales outreach · Production
Curalate (now Bazaarvoice) generates 200+ calls and $1.5M+ pipeline with Amplemarket
The problem
Curalate's sales team needed to identify untapped markets in specific industries and build a new sales pipeline, but finding the exact target audience required significant effort and cost.
Workflow diagram · grounded in source
1
Sales pipeline gap identified
trigger
“We needed to find the untapped markets within specific industries and create a new sales pipeline for our sales reps.”
2
Technology and industry filtering
ai_action
“Amplemarket allowed Curalate to find companies based on the technologies they used (e.g., Shopify, Instagram, Pinterest), and filtered them by industry (Fashion Apparel, Jewelry, Sports), helping identify online stores relevant to Curalate.”
3
Industry-targeted campaigns
output
“The Curalate team created tailored campaigns based on the industries they targeted.”
4
Personalized follow-up sequences
output
“Amplemarket enabled personalized follow-ups and messages sent at different times, covering both the US and European markets.”
5
Newsletter subscriber campaign
output
“They also implemented a dedicated campaign for newsletter subscribers.”
6
Automatic email tagging
ai_action
“Automatic tagging of emails gave Curalate greater insights into their interactions.”
Reported outcome
After one year with Amplemarket, Curalate scheduled 200+ calls, grew their sales pipeline by $1.5M, and maintained 3,500+ lead conversations without adding sales headcount.
Reported metrics
Calls scheduled200+
Increase in sales pipeline$1.5M+
Conversations with leads3,500+
Reported stack
Amplemarket
Frequently asked questions
What did this team achieve with this AI workflow?
After one year with Amplemarket, Curalate scheduled 200+ calls, grew their sales pipeline by $1.5M, and maintained 3,500+ lead conversations without adding sales headcount.
What tools did this team use?
Amplemarket.
What results were reported?
Calls scheduled: 200+; Increase in sales pipeline: $1.5M+; Conversations with leads: 3,500+ (source-reported, not independently verified).
How is this sales outreach AI workflow structured?
Sales pipeline gap identified → Technology and industry filtering → Industry-targeted campaigns → Personalized follow-up sequences → Newsletter subscriber campaign → Automatic email tagging.