Better leverages ElevenAgents to build Betsy, reducing mortgage origination costs by 41% and doubling lead-to-lock conversion
Mortgage origination requires state-licensed consultants whose time is scarce and expensive, with most of that time consumed by repetitive qualification calls, outbound dialing, and follow-ups. Most financial institutions cannot deploy AI meaningfully because eligibility, pricing, and servicing data sit across fragmented LOS, CRM, and internal tools.
Better's initial voice offering used a Speech to Speech model but lacked the naturalness, low latency, control, and reliability needed for high-volume financial services conversations.
Betsy automates 35.5% of mortgage inquiries end to end, saves loan officers over 1,666 hours monthly, reduced average cost to originate by 41%, and doubled lead-to-lock conversion in 2025, while handling nearly 100,000 monthly calls.
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Frequently asked questions
What did this team achieve with this AI workflow?
Betsy automates 35.5% of mortgage inquiries end to end, saves loan officers over 1,666 hours monthly, reduced average cost to originate by 41%, and doubled lead-to-lock conversion in 2025, while handling nearly 100,00…
What tools did this team use?
ElevenAgents, ElevenLabs, Tinman, Speech to Text, LLM, Text to Speech.
What results were reported?
Monthly calls handled: nearly 100,000; Monthly mortgage conversations (enterprise quote): over 100,000; Mortgage inquiries automated end to end: 35.5%; Outbound and inbound phone calls in 2025: 1.89 million (source-reported, not independently verified).
What failed first in this deployment?
Better's initial voice offering used a Speech to Speech model but lacked the naturalness, low latency, control, and reliability needed for high-volume financial services conversations.
How is this sales outreach AI workflow structured?
Outbound or inbound call initiated → Betsy voice agent communicates → Credit, pricing, rate lock by voice → Compliance validation and consent → MCP orchestration executes Tinman tools → Route to licensed consultant.