Beyond Retro scales retail operations training to 140 employees across 14 stores with Synthesia
Due to COVID-related store closures and layoffs, Beyond Retro needed to rapidly up-skill remaining salespeople to cover 80% of store management responsibilities, but relying on individual store managers would create inconsistencies, and traditional video production was too costly and inflexible for a 2-person L&D team working across multiple markets.
Traditional video production required flying to multiple locations at prohibitive cost and, once created, videos were nearly impossible to update without significant additional time and resources.
Ashley's 2-person team released a full training course every 2 weeks, centrally up-skilled 140 employees across 14 stores, and quickly rolled out training across additional markets.
Frequently asked questions
What did this team achieve with this AI workflow?
Ashley's 2-person team released a full training course every 2 weeks, centrally up-skilled 140 employees across 14 stores, and quickly rolled out training across additional markets.
What tools did this team use?
Synthesia, Synthesia STUDIO, LMS system.
What results were reported?
Time to release a full course: 2 weeks; Employees up-skilled: 140; Additional markets receiving training: +3; Stores covered: 14 (source-reported, not independently verified).
What failed first in this deployment?
Traditional video production required flying to multiple locations at prohibitive cost and, once created, videos were nearly impossible to update without significant additional time and resources.
How is this hr ops AI workflow structured?
Managers submit draft scripts → L&D reviews and adjusts scripts → AI video generation → Managers review video → Quick edits if needed → Publish to LMS.