Hr ops ·

Black Angus adopts HireVue business texting platform to maintain workforce communication during COVID-19 shutdown

The problem

When the COVID-19 pandemic forced Black Angus to close all restaurants, the HR team had no means to communicate with its entire workforce — frontline workers lacked company email and furloughed employees had their email access deactivated.

Workflow diagram · grounded in source
1
Email communication blocked
trigger
“When the coronavirus pandemic forced Black Angus to shutter all of its restaurants, the HR team had no way to communicate with its entire workforce”
2
Texting platform deployed overnight
integration
“Hirevue's business texting platform for HR and recruiting teams was the solution they were looking for, and one they could activate overnight”
3
HR messages sent to workforce
output
“Every message sent out would get hundreds of 'thank you's.'”
Reported outcome

HireVue's texting platform achieved a 74% average response rate within 1 hour and 96% within 24 hours, with every broadcast generating hundreds of employee thank-you replies, described as an invaluable resource and vital lifeline.

Reported metrics
Average response rate within 1 hour74%
Average response rate within 24 hours96%
Employee thank-you responses per messageHundreds of Thank Yous from employees
Reported stack
Hirevue
Source
https://www.hirevue.com/case-studies/black-angus
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

HireVue's texting platform achieved a 74% average response rate within 1 hour and 96% within 24 hours, with every broadcast generating hundreds of employee thank-you replies, described as an invaluable resource and vi…

What tools did this team use?

Hirevue.

What results were reported?

Average response rate within 1 hour: 74%; Average response rate within 24 hours: 96%; Employee thank-you responses per message: Hundreds of Thank Yous from employees (source-reported, not independently verified).

How is this hr ops AI workflow structured?

Email communication blocked → Texting platform deployed overnight → HR messages sent to workforce.