Sales outreach · Production

Blackbird's Maddie uses Lindy to automate outbound sales, saving up to 20 hours a week

The problem

Maddie at Blackbird was running outbound sales alone without an SDR team, manually building lead lists, writing cold emails, and prepping for every meeting—work that was unsustainable and not scalable.

First attempt

Maddie's attempt to use Python scripts to automate basic tasks burned time rather than saving it.

Workflow diagram · grounded in source
1
Lead list building and enrichment
ai_action
“Automatically built lead lists and found contact info”
2
Prospect research
ai_action
“Conducted research on prospects (menus, social, press)”
3
Cold outreach drafting
ai_action
“Drafted and personalized cold outreach and follow-ups”
4
Meeting brief generation
output
“Created meeting briefs from news/social scans”
5
Brand safety / PR risk check
ai_action
“An agent for Maddie's side project (Sleepy Saturday) avoided pitching a high-profile resort after uncovering PR risk during its own research pass”
Reported outcome

Lindy took over the full outbound stack, saving 10–20 hours per week, booking meetings from day one, and lowering cost per meeting.

Reported metrics
Hours saved per week10–20 hours saved per week
Time to first meeting bookedMeetings booked Day 1
Cost per meetingLower cost per meeting
Reported stack
Lindy
Source
https://www.lindy.ai/case-study/blackbird
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Lindy took over the full outbound stack, saving 10–20 hours per week, booking meetings from day one, and lowering cost per meeting.

What tools did this team use?

Lindy.

What results were reported?

Hours saved per week: 10–20 hours saved per week; Time to first meeting booked: Meetings booked Day 1; Cost per meeting: Lower cost per meeting (source-reported, not independently verified).

What failed first in this deployment?

Maddie's attempt to use Python scripts to automate basic tasks burned time rather than saving it.

How is this sales outreach AI workflow structured?

Lead list building and enrichment → Prospect research → Cold outreach drafting → Meeting brief generation → Brand safety / PR risk check.

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