Sales outreach · Production

Broadvoice generates 40% of pipeline and achieves 5x reply rate with Amplemarket AI sales platform

The problem

Broadvoice's outbound go-to-market was fragmented across disconnected tools — reps manually pulled leads from Meet Alfred, synced contacts into HubSpot, and launched outreach separately through LinkedIn and email, creating a major bottleneck that slowed BDRs and made scaling pipeline difficult.

First attempt

Broadvoice rigorously tested Cognism and Apollo side by side with Amplemarket across key markets and found those tools inferior in data quality and workflow ease for international sales. ZoomInfo was also ruled out as insufficient outside the US.

Workflow diagram · grounded in source
1
ICP identification and lead pull
trigger
“Marketing led the way, using Amplemarket to identify ideal customer profiles, pull relevant leads, and hand off high-fit accounts to sales reps for follow-up sequences.”
2
AI lead recommendation
ai_action
“5x higher reply rate with AI-recommended leads”
3
AI copywriter personalizes messaging
ai_action
“They also used Amplemarket's AI-powered copywriter, which conducts deep research on each prospect to create personalized messaging. This allowed the team to scale outreach without spending extra time crafting individual emails.”
4
Duo AI agents build sequences
ai_action
“when Broadvoice used Duo's AI agents to create multichannel sequences, they saw an immediate boost in replies compared to manually sourcing leads and building sequences.”
5
Multichannel sequences launched
output
“Sales reps appreciated the ability to run multichannel sequences, including email, LinkedIn, and calls, all in one place.”
6
Automatic data sync
integration
“With Amplemarket, we just build a sequence, pull a list, and hit go. Everything syncs automatically and seamlessly.”
Reported outcome

Broadvoice generated 40% of their pipeline through Amplemarket, achieved a 5x higher reply rate with AI-recommended leads, kept email bounce rate below 1.5%, and had fewer than 3% of AI-recommended leads dismissed.
One deal closed in just 2 weeks versus their average 4 to 6 month sales cycle.

Reported metrics
pipeline generated via Amplemarket40%
reply rate with AI-recommended leads5x higher
Email bounce rate<1.5%
AI-recommended leads dismissed<3%
Show all 6 reported metrics
pipeline generated via Amplemarket40%
reply rate with AI-recommended leads5x higher
email bounce rate<1.5%
AI-recommended leads dismissed<3%
deal cycle time accelerationclosed in just 2 weeks, compared to their average 4 to 6 month sales cycle
team time on data syncing and tool switchingno longer spends hours syncing data or switching platforms
Reported stack
AmplemarketDuoMeet AlfredHubSpotLinkedInCognismApolloZoomInfoClay
Source
https://www.amplemarket.com/customers/broadvoice
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Broadvoice generated 40% of their pipeline through Amplemarket, achieved a 5x higher reply rate with AI-recommended leads, kept email bounce rate below 1.5%, and had fewer than 3% of AI-recommended leads dismissed.

What tools did this team use?

Amplemarket, Duo, Meet Alfred, HubSpot, LinkedIn, Cognism, Apollo, ZoomInfo, Clay.

What results were reported?

pipeline generated via Amplemarket: 40%; reply rate with AI-recommended leads: 5x higher; Email bounce rate: <1.5%; AI-recommended leads dismissed: <3% (source-reported, not independently verified).

What failed first in this deployment?

Broadvoice rigorously tested Cognism and Apollo side by side with Amplemarket across key markets and found those tools inferior in data quality and workflow ease for international sales.

How is this sales outreach AI workflow structured?

ICP identification and lead pull → AI lead recommendation → AI copywriter personalizes messaging → Duo AI agents build sequences → Multichannel sequences launched → Automatic data sync.

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