Hr ops · Production

CEMEX creates multilingual training programs in 8 languages with 50% faster video time-to-market using Synthesia

The problem

CEMEX's commercial training program required lengthy manual video production involving actor selection, filming, editing, and subtitle generation for each language, making localization expensive, slow, and difficult to scale across multilingual teams.

Workflow diagram · grounded in source
1
Write scripts in 8 languages
trigger
“The team is writing learning scripts (in 8 languages)”
2
Insert scripts into Synthesia
integration
“Inserts the scripts into Synthesia's script box”
3
Configure avatar and backgrounds
ai_action
“Selects an avatar add, text, and animated video backgrounds”
4
Generate multilingual training video
ai_action
“Generates the video and add it to the course modules”
5
Publish to course modules
output
“add it to the course modules”
Reported outcome

CEMEX reduced training video time-to-market by up to 50%, transitioned from distracting subtitles to voice overs in 8 languages, shortened videos into bite-sized content, and gained the agility to update content without reshooting.

Reported metrics
Training video time-to-market50%
Language versions of training videos8
Training program modules12
Content agilitymore agile now
Show all 5 reported metrics
training video time-to-market50%
language versions of training videos8
training program modules12
content agilitymore agile now
training video durationbite-sized content
Reported stack
SynthesiaAI AvatarsAI voices
Source
https://www.synthesia.io/case-studies/cemex
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

CEMEX reduced training video time-to-market by up to 50%, transitioned from distracting subtitles to voice overs in 8 languages, shortened videos into bite-sized content, and gained the agility to update content witho…

What tools did this team use?

Synthesia, AI Avatars, AI voices.

What results were reported?

Training video time-to-market: 50%; Language versions of training videos: 8; Training program modules: 12; Content agility: more agile now (source-reported, not independently verified).

How is this hr ops AI workflow structured?

Write scripts in 8 languages → Insert scripts into Synthesia → Configure avatar and backgrounds → Generate multilingual training video → Publish to course modules.