Sales outreach · Production

CentralSquare generates 6.6x more pipeline with Pursuit AI-powered prospecting

The problem

CentralSquare's BDRs spent excessive time jumping between tools to find high-propensity public-sector accounts, manually tracking down decision-makers, and building personalized messaging, leaving less time to actually run campaigns.

Workflow diagram · grounded in source
1
AI surfaces accounts and contacts
ai_action
“instead of digging through datasets, reps saw the right public-sector accounts, contacts, and insights surfaced for them, ready to turn into campaigns in minutes”
2
List building in Salesforce
integration
“With Pursuit's Salesforce Chrome integration, BDRs could build high-quality prospect lists and launch relevant outreach without leaving their core system, keeping data clean and activity visible”
3
AI-assisted outreach launched
output
“launch relevant outreach without leaving their core system”
Reported outcome

CentralSquare achieved a 6.6x increase in weekly pipeline without adding headcount, with improved forecasting accuracy and cleaner data through Pursuit's AI-powered workflow inside Salesforce.

Reported metrics
Weekly pipeline increase6.6x
Additional headcount requiredNo additional headcount required
Forecasting and data qualityimproving forecasting accuracy, performance visibility, and reporting quality
Reported stack
PursuitSalesforce
Source
https://pursuit.us/case-studies/centralsquare
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

CentralSquare achieved a 6.6x increase in weekly pipeline without adding headcount, with improved forecasting accuracy and cleaner data through Pursuit's AI-powered workflow inside Salesforce.

What tools did this team use?

Pursuit, Salesforce.

What results were reported?

Weekly pipeline increase: 6.6x; Additional headcount required: No additional headcount required; Forecasting and data quality: improving forecasting accuracy, performance visibility, and reporting quality (source-reported, not independently verified).

How is this sales outreach AI workflow structured?

AI surfaces accounts and contacts → List building in Salesforce → AI-assisted outreach launched.

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