Appointment scheduling · Production

AI-Powered Real Estate Appointment Scheduling: How Choices Boosted Conversion to 9%

The problem

Choices' Sales team managed hundreds of leads monthly from Facebook and Instagram ads but encountered fake or missing contact information and unqualified leads, creating an admin-heavy process. Repeated FAQ back-and-forth between reps and landlords further delayed sales and hindered the team's ability to focus on substantive conversations.

Workflow diagram · grounded in source

Lead arrives from social ads

trigger

“On average, the Choices Sales team manages hundreds of leads per month from Facebook and Instagram ads”

AI chatbot qualifies and verifies

ai_action

“an AI WhatsApp chatbot dedicated to answering FAQs, qualifying leads, checking landlords have the correct documentation, and scheduling appointments”

Appointment scheduled automatically

output

“This AI WhatsApp chatbot is available 24/7, which means that leads' queries are getting answered automatically, even during the weekend and outside the Sales team's office hours”

Sales rep handles quality call

human_review

“Choices' Sales reps can focus on dealing with more sensitive topics such as tenant move-in dates, missing details in tenant referencing, or handling paperwork”

Reported outcome

Choices boosted conversion to 9% with an AI WhatsApp chatbot that automated FAQ answering, lead qualification, documentation checks, and appointment scheduling around the clock, enabling Sales reps to have higher-quality conversations.

Reported metrics

Conversion rate9%

Booked appointmentsimproved the number of booked appointments

Sales rep conversation qualityhigher-quality conversations

Customer response speed satisfactionreally liked how quickly they got answers

Reported stack

LandbotWhatsApp

Source

https://landbot.io/case-studies/choices

Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Choices boosted conversion to 9% with an AI WhatsApp chatbot that automated FAQ answering, lead qualification, documentation checks, and appointment scheduling around the clock, enabling Sales reps to have higher-qual…

What tools did this team use?

Landbot, WhatsApp.

What results were reported?

Conversion rate: 9%; Booked appointments: improved the number of booked appointments; Sales rep conversation quality: higher-quality conversations; Customer response speed satisfaction: really liked how quickly they got answers (source-reported, not independently verified).

How is this appointment scheduling AI workflow structured?

Lead arrives from social ads → AI chatbot qualifies and verifies → Appointment scheduled automatically → Sales rep handles quality call.