Sales outreach · Production

Deel grows revenue 20x in 12 months using Amplemarket for AI-powered outbound sales

The problem

Deel's sales team faced a fragmented tech stack with disconnected lead generation, outbound, and CRM tools that created data silos, inaccurate B2B contact data, and email deliverability issues that undermined consistent prospecting momentum.

First attempt

With their previous tool, Deel's email open rate was around 35%, making it impossible to generate sufficient conversations or book demos at scale.

Workflow diagram · grounded in source
1
Outbound process starts in Amplemarket
trigger
“The start of every single outbound sales process begins with Amplemarket.”
2
Email deliverability optimization
integration
“Since switching to Amplemarket and using features like the Email Deliverability Booster and Domain Health Center, that number has climbed to about 62%.”
3
Social prospecting automation
ai_action
“this feature automates approximately 75% of the social selling workload that was previously manual. Functionality: SDRs send tailored connection messages and follow-ups in batches with a single click”
4
Meetings and demos booked
output
“booking 20+ meetings per SDR each month”
Reported outcome

Since switching to Amplemarket in June 2020, Deel grew revenue 20x in 12 months, achieved a 17.8% average reply rate, booked 1,200+ outbound meetings, and raised their email open rate from around 35% to 62%.
Social prospecting automation reduced the manual social selling workload by approximately 75%.

Reported metrics
Revenue increase20x
average reply rate across SDR teams17.8%
Outbound meetings booked1,200+
Email open rate (current)62%
Show all 9 reported metrics
revenue increase20x
average reply rate across SDR teams17.8%
outbound meetings booked1,200+
email open rate (current)62%
email open rate (previous tool)around 35%
social selling workload automatedapproximately 75%
meetings per SDR per month20+
outbound share of sales30%
largest clients sourced through Amplemarkethalf of their largest clients came through Amplemarket
Reported stack
AmplemarketEmail Deliverability BoosterDomain Health Center
Source
https://www.amplemarket.com/customers/deel
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Since switching to Amplemarket in June 2020, Deel grew revenue 20x in 12 months, achieved a 17.8% average reply rate, booked 1,200+ outbound meetings, and raised their email open rate from around 35% to 62%.

What tools did this team use?

Amplemarket, Email Deliverability Booster, Domain Health Center.

What results were reported?

Revenue increase: 20x; average reply rate across SDR teams: 17.8%; Outbound meetings booked: 1,200+; Email open rate (current): 62% (source-reported, not independently verified).

What failed first in this deployment?

With their previous tool, Deel's email open rate was around 35%, making it impossible to generate sufficient conversations or book demos at scale.

How is this sales outreach AI workflow structured?

Outbound process starts in Amplemarket → Email deliverability optimization → Social prospecting automation → Meetings and demos booked.