Hr ops · Production

DMG achieves 80% faster video creation with Synthesia AI Avatars and voices

The problem

DMG's training team lacked video editing experience, each video module took three weeks to produce, in-house voiceover recording required multiple takes, and any edits required restarting the entire production process from scratch.

Workflow diagram · grounded in source
1
In-house training need identified
trigger
“Ann and her team endeavoured to produce multi-modal learning experiences entirely in-house”
2
AI Avatars and voices generate video
ai_action
“the team now creates professional videos with AI Avatars and voices on topics like operations, leadership, systems and sales training”
3
Training video published to employees
output
“produce meaningful and engaging video content that propels the company forward and equips employees with the crucial knowledge they need to succeed in their roles”
4
Video updated without restart
feedback_loop
“Once created, a video can be updated at any time, without having to start again”
Reported outcome

DMG now creates professional video content 80% faster, produced over 300 multi-modal learning experiences in six months, and trained more than 900 employees, while avoiding the cost of hiring full-time video editors or outsourcing production.

Reported metrics
Video creation speed80% faster
Videos created in 6 months300+
Employees trained900+
video production time per module before Synthesia3-week task
Show all 7 reported metrics
video creation speed80% faster
videos created in 6 months300+
employees trained900+
video production time per module before Synthesia3-week task
single video creation time comparisonone hour vs. at least a week
cost savings on video productionsaved DMG the cost of hiring full-time video editors or outsourcing production
employee engagement and compliancenoticeable increase in engagement and compliance
Reported stack
Synthesia
Source
https://www.synthesia.io/case-studies/divisions-maintenance-group
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

DMG now creates professional video content 80% faster, produced over 300 multi-modal learning experiences in six months, and trained more than 900 employees, while avoiding the cost of hiring full-time video editors o…

What tools did this team use?

Synthesia.

What results were reported?

Video creation speed: 80% faster; Videos created in 6 months: 300+; Employees trained: 900+; video production time per module before Synthesia: 3-week task (source-reported, not independently verified).

How is this hr ops AI workflow structured?

In-house training need identified → AI Avatars and voices generate video → Training video published to employees → Video updated without restart.