Hr ops · Production

DuPont upskills a global workforce 80% faster with Synthesia AI video creation

The problem

DuPont needed to deliver operational excellence training consistently across a large global workforce, but outsourcing video production was too expensive, in-house traditional editing required significant upskilling, and attempts to self-film produced inconsistent results due to untrained presenters.

First attempt

Outsourcing to third-party vendors was too expensive, traditional in-house editing demanded upskilling the team did not have, and self-filming required multiple takes because the team were not trained actors.

Workflow diagram · grounded in source
1
OpEx transformation triggers training need
trigger
“DuPont is embarking on an extensive, multi-year journey to transform operations across the company. This ambitious plan left Jose and his team with the considerable challenge of conveying the fundamental components of their Operational E…”
2
Create AI avatar training videos
ai_action
“DuPont now uses Synthesia to develop its in-house OpEx Academy curriculum and provide timely learning, in the flow of work. 140+ AI Avatars bring DuPont training to life with a diverse and innovative edge”
3
Localise to 120+ languages
ai_action
“Synthesia's ability to generate content in 120+ languages enables DuPont to localise content across the world”
4
Publish to intranet Module Playbooks
output
“Employees can quickly search the DuPont intranet to find Module Playbooks on role-specific training. Each module is supported by Synthesia videos which provide executive overviews of the core content employees need to deploy”
Reported outcome

DuPont now saves up to $10,000 per video compared with third-party vendors, creates videos 80% faster, and has achieved increased learner engagement through AI-generated content delivered in over 120 languages.

Reported metrics
Cost savings per video vs third-party vendorsup to $10,000 per video
Video creation speed80% faster
Learner engagementincreased learner engagement and impact
Reported stack
SynthesiaAI Avatars
Source
https://www.synthesia.io/case-studies/dupont
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

DuPont now saves up to $10,000 per video compared with third-party vendors, creates videos 80% faster, and has achieved increased learner engagement through AI-generated content delivered in over 120 languages.

What tools did this team use?

Synthesia, AI Avatars.

What results were reported?

Cost savings per video vs third-party vendors: up to $10,000 per video; Video creation speed: 80% faster; Learner engagement: increased learner engagement and impact (source-reported, not independently verified).

What failed first in this deployment?

Outsourcing to third-party vendors was too expensive, traditional in-house editing demanded upskilling the team did not have, and self-filming required multiple takes because the team were not trained actors.

How is this hr ops AI workflow structured?

OpEx transformation triggers training need → Create AI avatar training videos → Localise to 120+ languages → Publish to intranet Module Playbooks.

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