Sales outreach · Production

Fleet doubles buying accounts and surges Autopilot leads from 1.3k to 6.3k with Amplemarket signal-based outbound

The problem

Fleet's outbound was uncoordinated and manual — SDRs operated independently with no shared criteria, no centralized visibility, and significant time lost to manual list-building and switching between tools.

First attempt

A 'free-for-all' model where each SDR self-directed targeting without shared ICP criteria meant lead quality was inconsistent and the team could not systematically learn from what worked.

Workflow diagram · grounded in source

Define strict ICP criteria

routing

“Tom and the team built clear personas and company filters to eliminate ambiguity around qualification”

Trigger via intent signals

trigger

“Signals such as LinkedIn ad clicks and funding events triggered outreach within 24-48 hours”

Centralize into one platform

integration

“We also moved the outreach to Amplemarket directly with the dialer to save time for SDRs, instead of calling through HubSpot, etc.”

Autopilot activates qualified leads

ai_action

“Autopilot now handles triggering and sequencing automatically the moment a lead meets the predefined ICP and signal criteria, with no rep intervention needed”

Duo Copilot surfaces high-intent leads

human_review

“Our reps now work personal cadences with Duo Copilot running in the background. It sends periodic notifications on contact engagement, which I review with the team. Reps then act on these curated leads”

Duo learns from rep dismissals

feedback_loop

“When a rep dismisses a Duo recommendation, they're telling the system that lead isn't a fit. Duo learns from that signal, avoids recommending similar profiles in the future, and applies that learning across the whole team”

Reported outcome

Fleet achieved a 57% increase in email open rates, doubled buying accounts, and an 8% social reply rate.
Leads generated via Duo Autopilot surged from 1.3k in Q4 to over 6.3k in the first two months of Q1, and Duo's recommendation dismissal rate dropped from 6% to 0.7%.

Reported metrics

Email open rate+57%

Buying accountsx2

Social reply rate8%

leads generated via Duo Autopilotfrom 1.3k in Q4 to over 6.3k in first two months of Q1

Show all 7 reported metrics

email open rate+57%

buying accountsx2

social reply rate8%

leads generated via Duo Autopilotfrom 1.3k in Q4 to over 6.3k in first two months of Q1

Duo recommendation dismissal ratefrom 6% to 0.7%

list-building timehours to five minutes

overall stats upliftdoubling everything

Reported stack

AmplemarketDuo AutopilotDuo CopilotHubSpot

Source

https://www.amplemarket.com/customers/fleet

Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Fleet achieved a 57% increase in email open rates, doubled buying accounts, and an 8% social reply rate.

What tools did this team use?

Amplemarket, Duo Autopilot, Duo Copilot, HubSpot.

What results were reported?

Email open rate: +57%; Buying accounts: x2; Social reply rate: 8%; leads generated via Duo Autopilot: from 1.3k in Q4 to over 6.3k in first two months of Q1 (source-reported, not independently verified).

What failed first in this deployment?

A 'free-for-all' model where each SDR self-directed targeting without shared ICP criteria meant lead quality was inconsistent and the team could not systematically learn from what worked.

How is this sales outreach AI workflow structured?

Define strict ICP criteria → Trigger via intent signals → Centralize into one platform → Autopilot activates qualified leads → Duo Copilot surfaces high-intent leads → Duo learns from rep dismissals.

Fleet achieved a 57% increase in email open rates, doubled buying accounts, and an 8% social reply rate.Leads generated via Duo Autopilot surged from 1.3k in Q4 to over 6.3k in the first two months of Q1, and Duo's recommendation dismissal rate dropped from 6% to 0.7%.