Sales outreach · Production

Guide triples reply rates and saves 2+ hours per week with Amplemarket Duo AI Copilot

The problem

Guide's Co-Founder and CEO Troy Sultan could not sustainably balance founder-led outbound prospecting with other responsibilities. Manual LinkedIn outreach and list building consumed too much time, and an outsourced SDR attempt failed to deliver hoped-for results.

First attempt

An outsourced SDR approach was tried but ultimately deemed not worth the cost and effort.

Workflow diagram · grounded in source
1
Founder outbound pain point
trigger
“I was spending too much time on a hodgepodge of manual stuff, outbounding via LinkedIn, and list building, which I eventually got really fed up with.”
2
Duo runs background outbound
ai_action
“But with Duo running outbound in the background, and with the Amplemarket team and founders checking in to make sure I've got things set up for success, it stops me from becoming my own worst enemy.”
3
High-intent signal surfacing
ai_action
“Duo also helps Troy identify high-intent prospects on social faster by surfacing signals like engagements with specific thought leaders or company followers.”
4
CRM closed-lost reactivation
integration
“reactivating closed-lost opportunities in Guide's CRM, enabling Troy to maximize prospects already familiar with his solution.”
5
Multichannel outreach execution
output
“I like to sprinkle in social engagements throughout my email sequence. So we email someone, then I visit their profile, then send a connection request the next day, then email again, and so on.”
Reported outcome

After implementing Amplemarket's Duo AI Copilot, Guide achieved 3x reply rates, 50% higher open rates, 109% higher interested rates, and 280% higher interested rate on top Duo signals, while saving 2+ hours per week on manual prospecting.

Reported metrics
reply rates on Duo leads3x
open rates on Duo leads50%
interested rates on Duo leads109%
interested rate on top Duo signal280%
Show all 5 reported metrics
reply rates on Duo leads3x
open rates on Duo leads50%
interested rates on Duo leads109%
interested rate on top Duo signal280%
hours saved per week on manual prospecting2+
Reported stack
AmplemarketDuoChrome extensionLinkedIn
Source
https://www.amplemarket.com/customers/guide
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

After implementing Amplemarket's Duo AI Copilot, Guide achieved 3x reply rates, 50% higher open rates, 109% higher interested rates, and 280% higher interested rate on top Duo signals, while saving 2+ hours per week o…

What tools did this team use?

Amplemarket, Duo, Chrome extension, LinkedIn.

What results were reported?

reply rates on Duo leads: 3x; open rates on Duo leads: 50%; interested rates on Duo leads: 109%; interested rate on top Duo signal: 280% (source-reported, not independently verified).

What failed first in this deployment?

An outsourced SDR approach was tried but ultimately deemed not worth the cost and effort.

How is this sales outreach AI workflow structured?

Founder outbound pain point → Duo runs background outbound → High-intent signal surfacing → CRM closed-lost reactivation → Multichannel outreach execution.

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