Sales outreach · Production

HoneyBook increases monthly revenue 15% and monthly meetings 20%+ with Amplemarket AI-powered outbound

The problem

HoneyBook's outbound sales targeted SMBs — a large but scattered market where finding decision-maker contacts was extremely difficult, leading to a high customer acquisition cost and sales reps wasting time on worthless leads.

First attempt

Previous tools used by HoneyBook's SDRs were being outperformed, as reps struggled to find the right contacts and spent excessive time prospecting with poor results.

Workflow diagram · grounded in source
1
Prospect discovery
ai_action
“Amplemarket has helped uncover new, high-quality prospects in our target market”
2
Email campaign creation
output
“creating different email campaigns and A/B testing them”
3
A/B testing optimization
validation
“with Amplemarket it was easy to design A/B tests in order to find the best performing subject lines, first touch emails and follow up emails that resulted in more conversions”
4
Follow-up sequence
output
“different follow-up emails and finally understanding what messages were leading to a higher percentage of interested leads”
5
Market intelligence feedback
feedback_loop
“with Amplemarket Honeybook was able to get a better understanding of their market, including the most common objections to using Honeybook as well as the most common competitors”
Reported outcome

HoneyBook reached 1,500 decision makers in under two months, achieving a 74% average open rate, 33% average reply rate, more than 20% increase in monthly meetings, and 15% increase in monthly revenue, while lowering CAC.

Reported metrics
Monthly revenue increase15%
Average email open rate74%
Average reply rate33%
Monthly meetings increasemore than 20%
Show all 6 reported metrics
monthly revenue increase15%
average email open rate74%
average reply rate33%
monthly meetings increasemore than 20%
decision makers reached1,500 in less than 2 months
customer acquisition costlowering their CAC
Reported stack
Amplemarket
Source
https://www.amplemarket.com/customers/honeybook
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

HoneyBook reached 1,500 decision makers in under two months, achieving a 74% average open rate, 33% average reply rate, more than 20% increase in monthly meetings, and 15% increase in monthly revenue, while lowering CAC.

What tools did this team use?

Amplemarket.

What results were reported?

Monthly revenue increase: 15%; Average email open rate: 74%; Average reply rate: 33%; Monthly meetings increase: more than 20% (source-reported, not independently verified).

What failed first in this deployment?

Previous tools used by HoneyBook's SDRs were being outperformed, as reps struggled to find the right contacts and spent excessive time prospecting with poor results.

How is this sales outreach AI workflow structured?

Prospect discovery → Email campaign creation → A/B testing optimization → Follow-up sequence → Market intelligence feedback.

Related sales outreach cases