Sales outreach · Production

HubSpot brings energy back to cold calling and lifts pipeline 24% per rep with Nooks

The problem

HubSpot needed to build a high-volume outbound engine to complement its inbound motion, but remote BDRs were ramping slowly and experiencing higher attrition due to isolation, while manual processes varied inconsistently across global teams.

First attempt

HubSpot had a disappointing year with a legacy dialer before trialing Nooks.

Workflow diagram · grounded in source

Daily Golden Hour session

trigger

“Every afternoon, BDR teams hop into a Nooks virtual sales floor to call prospects together.”

AI prospect roleplay

ai_action

“Early-career BDRs use the platform to roleplay with AI prospects that can be set to be as 'blunt' as a real-world CFO. This allows reps to practice their pitches in a safe environment before making their first real dial.”

Peer-to-peer live call learning

human_review

“Experienced BDRs join new hires to share talk tracks and 'pump people up.' Reps can listen to live calls, allowing them to learn by osmosis. Even if they are thousands of miles apart.”

Real-time manager coaching

human_review

“Managers use the platform for real-time coaching, moving away from "vanity metrics" and toward helping reps navigate complex objections.”

Automated sourcing and engaging

ai_action

“Nooks allows us to automate the 'Sourcing' and 'Engaging' so our humans can do what they do best: talk to customers.”

Live pipeline conversations

output

“HubSpot saw a 59% increase in live conversations, which translated directly into a 24% uplift in pipeline productivity per BDR.”

Reported outcome

HubSpot cut BDR ramp time by 30% (from 6 months to 4), increased live conversations by 59%, lifted pipeline productivity per rep by 24%, and grew individual call volume by 73%, subsequently expanding Nooks globally across EMEA and JAPAC.

Reported metrics

BDR time-to-ramp (percent)30%

BDR ramp time (absolute)from 6 months to 4 months

Live conversations59%

pipeline productivity per BDR (PPR)24%

Show all 6 reported metrics

BDR time-to-ramp (percent)30%

BDR ramp time (absolute)from 6 months to 4 months

live conversations59%

pipeline productivity per BDR (PPR)24%

individual call volume73%

global individual productivity gainssignificant gains in individual productivity and quality output almost instantly

Reported stack

Nooks

Source

https://www.nooks.ai/customer-success/hubspot

Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

HubSpot cut BDR ramp time by 30% (from 6 months to 4), increased live conversations by 59%, lifted pipeline productivity per rep by 24%, and grew individual call volume by 73%, subsequently expanding Nooks globally ac…

What tools did this team use?

Nooks.

What results were reported?

BDR time-to-ramp (percent): 30%; BDR ramp time (absolute): from 6 months to 4 months; Live conversations: 59%; pipeline productivity per BDR (PPR): 24% (source-reported, not independently verified).

What failed first in this deployment?