Sales outreach · Production

Jellyvision uses Outreach persona-based sequences to land enterprise accounts and cut email writing time from one hour to five-to-ten minutes

The problem

Jellyvision's sales reps could not reach decision-makers at large enterprise accounts, and the team lacked a reliable email tracking tool, leaving reps spending roughly an hour writing each outbound email.

Workflow diagram · grounded in source
1
Enterprise account targeted
trigger
“one of the sales reps was after an enterprise account that they had been trying to land for several months”
2
Persona-based sequences built
output
“make Sequences based on persona, and put different people in the buying group sequences”
3
Email engagement tracked
integration
“track clicks and views and sends and have all of the content in one place”
4
Entire buying group reached
output
“The sales reps are able to target the entire buying group quickly and effectively using persona-based Outreach sequences”
5
Meeting landed via referral
output
“Jellyvision was able to get a referral from the manager up to the decision maker, and finally land a meeting with this enterprise account”
6
Template-based email personalization
output
“they're able to find a template, plug and play, add in different variables and something personalized at the beginning. Emails used to take an hour to write, and now it takes five to 10 minutes”
Reported outcome

Using Outreach persona-based sequences and buying-group targeting, Jellyvision landed a long-sought enterprise meeting via a referral, reduced email writing time from one hour to five to ten minutes, and enabled a single rep to reach hundreds of prospects at once.

Reported metrics
Email writing timean hour → five to 10 minutes
Rep outreach scaleone rep can reach out to hundreds of people at once
Rep productivityable to do so much more
Source
https://www.outreach.io/resources/stories/jellyvision-customer-story
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Using Outreach persona-based sequences and buying-group targeting, Jellyvision landed a long-sought enterprise meeting via a referral, reduced email writing time from one hour to five to ten minutes, and enabled a sin…

What results were reported?

Email writing time: an hour → five to 10 minutes; Rep outreach scale: one rep can reach out to hundreds of people at once; Rep productivity: able to do so much more (source-reported, not independently verified).

How is this sales outreach AI workflow structured?

Enterprise account targeted → Persona-based sequences built → Email engagement tracked → Entire buying group reached → Meeting landed via referral → Template-based email personalization.