Sales outreach · Production

LILT cuts tooling costs 56% and reduces non-selling time 20-30% with Amplemarket AI sales platform

The problem

LILT's sales team faced fragmented tooling, manual non-selling tasks consuming 20-30% of rep time, inconsistent data quality, and a channel imbalance where 70-80% of meetings came from labor-intensive cold calls.

First attempt

The legacy stack required reps to manually build lists, research accounts, and switch between Sales Navigator and Salesloft, creating workflow friction and cost inefficiency.

Workflow diagram · grounded in source
1
ICP identification trigger
trigger
“ensuring efficient workflows from ICP identification through multithreaded execution”
2
AI signal-based prospecting
ai_action
“some of the signal-based stuff is really cool. I'm really liking the more advanced signals we've got, particularly the one where we can track a little bit more of our competitor activity and evaluation.”
3
Multi-channel sequence execution
ai_action
“One of the deciding factors was the systematic execution of multi-channel outreach sequences. Our reps can move through a complete engagement flow without leaving the environment.”
4
AI sequencer automates outreach
ai_action
“The AI sequences that launched recently were pretty smart. The team was impressed. We're pretty chuffed with the AI sequencer, it's working really well.”
5
Rep oversight layer
human_review
“We use AI to frame the foundation. Then reps add oversight. It speeds them up without replacing the quality of what they do.”
6
Pod multi-threading output
output
“ADR and AE pods can now multi-thread far more effectively, we're being seen and heard everywhere.”
Reported outcome

LILT achieved a 56% reduction in tooling costs, a 20-30% reduction in non-selling tasks, 35% of qualified meetings generated through Amplemarket, a +18% uplift in quota attainment, and a payback period of under 3 months.

Reported metrics
qualified meetings generated (Amplemarket share)35%
Tooling cost reduction56%
Non-selling tasks reduction for reps20-30%
Quota attainment increase+18%
Show all 8 reported metrics
qualified meetings generated (Amplemarket share)35%
tooling cost reduction56%
non-selling tasks reduction for reps20-30%
quota attainment increase+18%
payback period<3 months
meetings uplift attributed to Amplemarket+20%
meetings from cold calls pre-Amplemarket70-80%
selling time reclaimedhours of selling time every week
Reported stack
AmplemarketSales NavigatorSalesloft
Source
https://www.amplemarket.com/customers/lilt
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

LILT achieved a 56% reduction in tooling costs, a 20-30% reduction in non-selling tasks, 35% of qualified meetings generated through Amplemarket, a +18% uplift in quota attainment, and a payback period of under 3 months.

What tools did this team use?

Amplemarket, Sales Navigator, Salesloft.

What results were reported?

qualified meetings generated (Amplemarket share): 35%; Tooling cost reduction: 56%; Non-selling tasks reduction for reps: 20-30%; Quota attainment increase: +18% (source-reported, not independently verified).

What failed first in this deployment?

The legacy stack required reps to manually build lists, research accounts, and switch between Sales Navigator and Salesloft, creating workflow friction and cost inefficiency.

How is this sales outreach AI workflow structured?

ICP identification trigger → AI signal-based prospecting → Multi-channel sequence execution → AI sequencer automates outreach → Rep oversight layer → Pod multi-threading output.

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