Sales outreach · Production
Lyra Health achieves 150% increase in MQA-to-opportunity conversion with 6sense
The problem
Lyra Health needed to bridge the gap between marketing and sales to create a unified, effective approach to customer engagement in B2B.
Workflow diagram · grounded in source
1
Predictive intent modeling
ai_action
“using predictive models for intent and profile fit”
2
Strategic segment building
ai_action
“I can use the right filters and set them — and sort of forget them because I know they'll be working”
3
Unified data platform
integration
“6sense has become our CDP. It combines everything together to give us answers”
4
Account activity visibility
output
“Sellers can go in and see accounts they have in their book of business in one single place to see all activity”
5
Intent-based outreach
output
“This visibility has transformed their approach from cold calling to relevant, personalized outreach based on intent signals”
Reported outcome
By adopting 6sense as a central platform, Lyra Health achieved a 150% increase in MQA to opportunity conversion rates from 2023 to 2024, saw significant acceleration in pipeline, and unified marketing, sales, and BDR teams around trusted data and intent signals.
Reported metrics
MQA to opportunity conversion rate150%
Pipeline accelerationsignificant acceleration in their pipeline
Reported stack
6sense
Source
https://6sense.com/customer-stories/alignment-insight-action-how-lyra-health-achieved-gtm-harmony-with-6sense
Read source ↗Frequently asked questions
What did this team achieve with this AI workflow?
By adopting 6sense as a central platform, Lyra Health achieved a 150% increase in MQA to opportunity conversion rates from 2023 to 2024, saw significant acceleration in pipeline, and unified marketing, sales, and BDR…
What tools did this team use?
6sense.
What results were reported?
MQA to opportunity conversion rate: 150%; Pipeline acceleration: significant acceleration in their pipeline (source-reported, not independently verified).
How is this sales outreach AI workflow structured?
Predictive intent modeling → Strategic segment building → Unified data platform → Account activity visibility → Intent-based outreach.