Sales outreach ·

myConversation achieves 5x immediate interest using Amplemarket over Cognism in a split test

The problem

myConversation needed high-quality, compliant contact data to support the outbound strategy of a high-profile enterprise client in a crowded automated sales environment.

First attempt

Cognism, the competing data provider evaluated, had a higher email bounce rate indicating weaker email verification, and its data included irrelevant records and outlying job titles that did not match the target ICP.

Workflow diagram · grounded in source

Enterprise client outbound challenge

trigger

“myConversation came to Amplemarket with a clear challenge: to support the outbound strategy of a high-profile client”

Tool evaluation and shortlist

human_review

“Nick's team evaluated multiple lead generation and prospecting tools but eventually narrowed the list down to two: Amplemarket and Cognism”

Controlled split test run

validation

“We did a proper test with Amplemarket versus Cognism. We obtained a sample of 500 contacts based on our targeting for each, used the same email sequence copy, and sent from the same email accounts. It was a true split test; the only diff…”

Test results: Amplemarket wins

output

“Amplemarket came out on top in every category”

Enterprise campaign execution

integration

“Amplemarket's data enabled myConversation to close the deal with their enterprise prospect and execute the sophisticated, data-driven outbound campaign the client wanted”

Reported outcome

Amplemarket won a head-to-head split test against Cognism, delivering 5x immediate interest, 2x engagement, and 2.5x active leads, while costing about a third of Cognism's price, enabling myConversation to close the enterprise deal.

Reported metrics

Immediate interest5x

Engagement2x

Active leads2.5x

solution cost vs Cognismcost about a third of Cognism's

Reported stack

AmplemarketCognism

Source

https://www.amplemarket.com/customers/myconversation

Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Amplemarket won a head-to-head split test against Cognism, delivering 5x immediate interest, 2x engagement, and 2.5x active leads, while costing about a third of Cognism's price, enabling myConversation to close the e…

What tools did this team use?

Amplemarket, Cognism.

What results were reported?

Immediate interest: 5x; Engagement: 2x; Active leads: 2.5x; solution cost vs Cognism: cost about a third of Cognism's (source-reported, not independently verified).

What failed first in this deployment?

How is this sales outreach AI workflow structured?

Enterprise client outbound challenge → Tool evaluation and shortlist → Controlled split test run → Test results: Amplemarket wins → Enterprise campaign execution.