Sales outreach · Production

OpenGov uses Pursuit's AI-powered intelligence to target government agencies and improve sales efficiency

The problem

OpenGov's sales teams needed to research a vast number of potential government agency targets, understanding each one's budget cycles, strategic plans, and local priorities, but manual research was too time-consuming for field reps to complete alongside their regular duties.

Workflow diagram · grounded in source

Account research trigger

trigger

“For a field-facing individual to take their set of accounts and sift through all those budget books and strategic plans”

AI intelligence generation

ai_action

“The platform, powered by Pursuit's Intel and Radar, provided instant and comprehensive insights about each account”

Propensity and priority scoring

ai_action

“things like propensity to buy, and just being way more educated and data-focused, it allows us to orient and direct our teams to the right activities as opposed to wasted motions”

Informed prospect engagement

output

“Enable sales teams to have more informed, strategic conversations with prospects”

Reported outcome

After implementing Pursuit, OpenGov dramatically improved go-to-market efficiency, significantly reducing research time while deepening customer understanding and enabling sales teams to have more informed, strategic conversations with prospects.

Reported metrics

Research timeSignificantly reduce time spent on research

Go-to-market efficiencydramatically improved

Wasted sales motionsright activities as opposed to wasted motions

Reported stack

PursuitIntelRadar

Source

https://www.pursuit.us/case-studies/opengov

Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

After implementing Pursuit, OpenGov dramatically improved go-to-market efficiency, significantly reducing research time while deepening customer understanding and enabling sales teams to have more informed, strategic…

What tools did this team use?

Pursuit, Intel, Radar.

What results were reported?

Research time: Significantly reduce time spent on research; Go-to-market efficiency: dramatically improved; Wasted sales motions: right activities as opposed to wasted motions (source-reported, not independently verified).

How is this sales outreach AI workflow structured?

Account research trigger → AI intelligence generation → Propensity and priority scoring → Informed prospect engagement.