Sales outreach · Production

Pendo scales pipeline productivity with Nooks AI signals and outreach automation

The problem

Pendo's BDR team performed deep manual research per account, but as the organization grew globally, replicating that top-tier research quality at scale required hours of manual work per account and became unsustainable.

Workflow diagram · grounded in source
1
AI signals surface high-intent leads
ai_action
“customizable "Signals" that serve high-intent leads directly to the reps' dashboards”
2
AI drafts outreach emails
ai_action
“using AI to pull first-party conversation history and account news into drafts”
3
Rep finalizes outreach
human_review
“The rep just handles the final context and the human connection”
4
Virtual sales floor collaboration
integration
“The team rallies around the virtual sales floor, listening to each other's live calls and applying best practices on the fly”
5
Live call transcription for follow-up
ai_action
“Nooks transcribes calls live and identifies when a prospect asks for a future touchpoint. "It catches those details that might otherwise get lost," says Inscoe. "It repopulates that signal when the time is right, keeping our BDRs on top …”
6
Signal tuning via rep feedback
feedback_loop
“Inscoe works closely with the reps to "tune" these signals in real-time. "We see the quality of those signals increase as we adjust them based on rep feedback."”
Reported outcome

Pendo achieved a 200% increase in meetings booked between Q2 and Q3, with 1 in 3 meetings now sourced from AI signals, a 3x quarter-over-quarter increase in meetings booked via AI emails, an 85% increase in daily call volume, and a 90% increase in meetings booked over the phone.

Reported metrics
meetings sourced from AI signals1 in 3
meetings booked via AI emails (QoQ)3x
Daily call volume and connections85%
Meetings booked over the phone90%
Show all 5 reported metrics
meetings sourced from AI signals1 in 3
meetings booked via AI emails (QoQ)3x
daily call volume and connections85%
meetings booked over the phone90%
meetings booked Q2 to Q3200%
Reported stack
NooksSignals
Source
https://www.nooks.ai/customer-success/high-velocity-outbound-how-pendo-scaled-pipeline-productivity-with-nooks
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Pendo achieved a 200% increase in meetings booked between Q2 and Q3, with 1 in 3 meetings now sourced from AI signals, a 3x quarter-over-quarter increase in meetings booked via AI emails, an 85% increase in daily call…

What tools did this team use?

Nooks, Signals.

What results were reported?

meetings sourced from AI signals: 1 in 3; meetings booked via AI emails (QoQ): 3x; Daily call volume and connections: 85%; Meetings booked over the phone: 90% (source-reported, not independently verified).

How is this sales outreach AI workflow structured?

AI signals surface high-intent leads → AI drafts outreach emails → Rep finalizes outreach → Virtual sales floor collaboration → Live call transcription for follow-up → Signal tuning via rep feedback.

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