Sales outreach · Production

Sage Software increases opportunity creation by 50% with 6sense account engagement

The problem

Sage's marketing and sales teams applied the same campaigns and messaging across both small and medium business segments, failing to segment by TAM or ICP and leaving the sales team unable to capture the right audience or prioritize high-intent prospects.

Workflow diagram · grounded in source
1
Intent signal identification
trigger
“help marketing identify accounts showing first- and third-party intent in order to run targeted campaigns that helped push them through the funnel”
2
Dynamic account segmentation
ai_action
“With the ability to dynamically segment and target specific accounts, Sage's marketing team gained complete visibility into their TAM and ICP”
3
Personalized landing pages
output
“They leveraged the 6sense Company Details API to create dynamic, personalized landing pages on the Sage website with specific, targeted content”
4
Buying-stage display advertising
ai_action
“Their stage-based display ads targeted accounts based on 6sense-predicted buying stage: Awareness, Consideration, Decision, or Purchase”
5
Next best actions framework
integration
“This allowed them to create a framework around next best actions based on 6sense's buying stage predictions — a framework that became embedded into their sales process”
6
High-intent account prioritization
routing
“the Sage team also used 6sense to prioritize accounts showing high levels of intent but that had not yet been engaged”
7
BDR personalized outreach
output
“the business development representative (BDR) brainstormed outbound activities in which they could target key personas with personalized content based on what the prospects were researching”
Reported outcome

A year after adopting 6sense, Sage saw a 50% increase in opportunity creation, over 4,000 newly engaged accounts, and over 1,000 accounts with increased engagement in a single quarter, with account engagement now deployed across 90% of their global team.

Reported metrics
Opportunity creation50%
Newly engaged accountsover 4,000
Accounts with increased engagement in a single quarterover 1,000
Global team using account engagement platform90%
Show all 5 reported metrics
opportunity creation50%
newly engaged accountsover 4,000
accounts with increased engagement in a single quarterover 1,000
global team using account engagement platform90%
sales team confidence in outbound conversationswarm conversations
Reported stack
6sense6sense Company Details API
Source
https://6sense.com/customer-stories/sage-transforms-their-go-to-market-strategy-with-6sense
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

A year after adopting 6sense, Sage saw a 50% increase in opportunity creation, over 4,000 newly engaged accounts, and over 1,000 accounts with increased engagement in a single quarter, with account engagement now depl…

What tools did this team use?

6sense, 6sense Company Details API.

What results were reported?

Opportunity creation: 50%; Newly engaged accounts: over 4,000; Accounts with increased engagement in a single quarter: over 1,000; Global team using account engagement platform: 90% (source-reported, not independently verified).

How is this sales outreach AI workflow structured?

Intent signal identification → Dynamic account segmentation → Personalized landing pages → Buying-stage display advertising → Next best actions framework → High-intent account prioritization → BDR personalized outreach.

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