Sales outreach · Production
Smartcat cuts demo booking costs by 70% with Synthflow Voice AI Agents
The problem
Smartcat wanted to increase product demos booked and improve cost efficiency per scheduled meeting, but traditional human callers had plateaued in performance during the early stages of lead qualification.
Workflow diagram · grounded in source
1
Voice AI initiates outbound calls
ai_action
“Synthflow's Voice AI Agents excelled in the early stages of lead qualification by:
✓ Initiating calls at a higher frequency.”
2
AI maintains consistent follow-ups
ai_action
“Maintaining consistent follow-ups, leading to a higher rate of answered calls.”
3
AI re-engages dormant contacts
ai_action
“the AI system engaged dormant contacts at scale with personalized, consistent outreach”
4
Handoff to human sales team
routing
“Higher conversion to demos and sales, driven by more efficient qualification and seamless handoff to the sales team”
5
Human closes high-value deals
human_review
“Smartcat's sales team could now focus on complex and high-value sales conversations”
Reported outcome
Implementing Synthflow Voice AI Agents reduced booking costs by 70%, increased answered call rates by 24%, reactivated 15% of dormant leads, and generated 15 additional closed sales.
Reported metrics
Booking cost-70%
Answered call rate+24%
Lead reactivation rate15%
Closed sales+15
Show all 5 reported metrics
booking cost-70%
answered call rate+24%
lead reactivation rate15%
closed sales+15
outbound ROIdramatically improved ROI of outbound efforts
Reported stack
SynthflowVoice AI Agents
Frequently asked questions
What did this team achieve with this AI workflow?
Implementing Synthflow Voice AI Agents reduced booking costs by 70%, increased answered call rates by 24%, reactivated 15% of dormant leads, and generated 15 additional closed sales.
What tools did this team use?
Synthflow, Voice AI Agents.
What results were reported?
Booking cost: -70%; Answered call rate: +24%; Lead reactivation rate: 15%; Closed sales: +15 (source-reported, not independently verified).
How is this sales outreach AI workflow structured?
Voice AI initiates outbound calls → AI maintains consistent follow-ups → AI re-engages dormant contacts → Handoff to human sales team → Human closes high-value deals.