Sales outreach · Production

SMC achieves 88% phone connection rate and 7x lower bounce rate with Amplemarket

The problem

SMC tested scores of sales enablement and AI tools for their clients but found that existing tools delivered poor data quality, and alternative tools like Apollo.io suffered from problematic email bounce rates.

First attempt

Apollo.io's email data was associated with high bounce rates, and workarounds such as combining it with a separate email validation tool were neither efficient nor cost-effective.

Workflow diagram · grounded in source
1
Test campaign launch
trigger
“We ran a test email campaign targeting 50 leads through Amplemarket. We could then compare the results with our tests on other platforms to get a feel for how the data quality measured up.”
2
Automatic email validation
validation
“When you select contacts you want to reach out to, the automatic email validation means you're already reducing potential bounces.”
3
Competitor-signal targeting
ai_action
“Being able to export and engage with leads from competitor social posts or ads is a brilliant feature. And for businesses who really understand their competitors, being able to identify prospects in their pipeline or leverage contract-en…”
Reported outcome

Testing Amplemarket produced an 88% phone connection rate, a 7x lower bounce rate, and 3x higher productivity compared to other platforms.

Reported metrics
Phone connection rate88%
Bounce rate reduction7x lower
Productivity increase3x higher
Reported stack
Amplemarket
Source
https://www.amplemarket.com/customers/smc
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Testing Amplemarket produced an 88% phone connection rate, a 7x lower bounce rate, and 3x higher productivity compared to other platforms.

What tools did this team use?

Amplemarket.

What results were reported?

Phone connection rate: 88%; Bounce rate reduction: 7x lower; Productivity increase: 3x higher (source-reported, not independently verified).

What failed first in this deployment?

Apollo.io's email data was associated with high bounce rates, and workarounds such as combining it with a separate email validation tool were neither efficient nor cost-effective.

How is this sales outreach AI workflow structured?

Test campaign launch → Automatic email validation → Competitor-signal targeting.

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