Sales outreach · Production

Spring Health 4x's cold call meeting rate with Nooks Dialer and Nooks Numbers

The problem

Spring Health's outbound BDR team was limited by poor contact data quality — reps frequently encountered dead lines, incorrect numbers, and too few mobile contacts — driving down connect rates. A costly two-vendor data stack of ZoomInfo plus Lusha was also inefficient.

First attempt

Spring Health's previous dialing solution lacked the full feature set the team needed, and their ZoomInfo-plus-Lusha data stack was expensive because they paid full cost for Lusha even when it was only occasionally used to fill data gaps.

Workflow diagram · grounded in source
1
BDR dials with Nooks Dialer
trigger
“embedding Nooks deeply into the team's daily workflow”
2
Nooks Numbers enriches contact data
integration
“By accessing high-quality contact data from several leading providers through one streamlined workflow, Spring Health saw immediate benefits”
3
Waterfall enrichment validates numbers
validation
“the waterfall enrichment feature ensured that they only paid for new, valid numbers, eliminating unnecessary expenses from duplicates or invalid contacts”
4
Rep connects and has quality call
output
“Reps were connecting more efficiently, and having higher quality calls with Nooks enablement features”
5
Manager reviews analytics for coaching
feedback_loop
“Nooks provides Alex with real-time visibility into his team's activities and performance, enabling targeted and effective coaching. Using Nooks' advanced analytics and coaching tools, Alex can quickly identify performance gaps and opport…”
Reported outcome

After implementing the Nooks Dialer and Nooks Numbers, Spring Health 4x'd their meeting rate, with mobile connect rates rising 44% and the team booking 97% more cold call meetings year-over-year.

Reported metrics
Overall meeting rate increase4x
Mobile connect rate increase44%
meetings booked H2 2023 vs H1 202378%
Cold call meetings year-over-year97%
Show all 6 reported metrics
overall meeting rate increase4x
mobile connect rate increase44%
meetings booked H2 2023 vs H1 202378%
cold call meetings year-over-year97%
average meeting rate boost with Nooks Numbers97%
rep ramp timeaccelerating rep ramp time
Reported stack
Nooks DialerNooks NumbersZoomInfoLusha
Source
https://www.nooks.ai/customer-success/spring-health
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

After implementing the Nooks Dialer and Nooks Numbers, Spring Health 4x'd their meeting rate, with mobile connect rates rising 44% and the team booking 97% more cold call meetings year-over-year.

What tools did this team use?

Nooks Dialer, Nooks Numbers, ZoomInfo, Lusha.

What results were reported?

Overall meeting rate increase: 4x; Mobile connect rate increase: 44%; meetings booked H2 2023 vs H1 2023: 78%; Cold call meetings year-over-year: 97% (source-reported, not independently verified).

What failed first in this deployment?

Spring Health's previous dialing solution lacked the full feature set the team needed, and their ZoomInfo-plus-Lusha data stack was expensive because they paid full cost for Lusha even when it was only occasionally us…

How is this sales outreach AI workflow structured?

BDR dials with Nooks Dialer → Nooks Numbers enriches contact data → Waterfall enrichment validates numbers → Rep connects and has quality call → Manager reviews analytics for coaching.

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