Lead processing · Production

TVS Motor Company deploys multimodal AI agents with ElevenLabs, achieving 35% lead capture lift and 80% reduction in feedback turnaround

The problem

TVS Motor Company relied on static web forms and CTAs for customer engagement and had no AI agents deployed, limiting lead capture and post-sales feedback collection across its global markets.

Workflow diagram · grounded in source
1
Web visit or outbound call trigger
trigger
“TVS replaced static web forms with Shop AI agents that now handle product discovery and lead capture autonomously through a multimodal widget that combines voice and text on their websites. Post-sales interactions, such as NPS and feedba…”
2
Shop AI pre-sales engagement
ai_action
“Shop AI agents that now handle product discovery and lead capture autonomously through a multimodal widget that combines voice and text on their websites”
3
Voice AI post-sales NPS calls
ai_action
“TVS deployed Voice AI agents to conduct NPS calls and collect customer feedback. By localizing voice personas across Latin America, ASEAN, Middle East, and Africa, and fine-tuning tone per use case – empathetic for support, energetic for…”
4
Agents API website integration
integration
“TVS primarily leverages the Agents API, integrating conversational AI directly into their websites”
Reported outcome

TVS achieved a 35% lift in lead capture, an 80% reduction in customer feedback turnaround times, and a cost per feedback reduction of more than 35%, scaling from zero to 25+ countries with fully localized automation.

Reported metrics
Lead capture lift35%
Customer feedback turnaround time reduction80%
Cost per feedback reductionmore than 35%
lead capture rate vs traditional CTAs35%
Show all 8 reported metrics
lead capture lift35%
customer feedback turnaround time reduction80%
cost per feedback reductionmore than 35%
lead capture rate vs traditional CTAs35%
countries deployed25+
languages supportednine
integration timeunder a week
cost savingssignificant cost savings
Reported stack
ElevenLabsAgents APITwilioPlivo
Source
https://elevenlabs.io/blog/tvs-motor-multimodal-agents
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

TVS achieved a 35% lift in lead capture, an 80% reduction in customer feedback turnaround times, and a cost per feedback reduction of more than 35%, scaling from zero to 25+ countries with fully localized automation.

What tools did this team use?

ElevenLabs, Agents API, Twilio, Plivo.

What results were reported?

Lead capture lift: 35%; Customer feedback turnaround time reduction: 80%; Cost per feedback reduction: more than 35%; lead capture rate vs traditional CTAs: 35% (source-reported, not independently verified).

How is this lead processing AI workflow structured?

Web visit or outbound call trigger → Shop AI pre-sales engagement → Voice AI post-sales NPS calls → Agents API website integration.

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