Sales outreach · Production

Wasabi Technologies scales global outbound with Amplemarket, achieving 25% interested rate and 10+ hours saved per rep per week

The problem

Wasabi's outbound motion was fragmented and heavily manual, with an incumbent data provider that consistently failed to deliver accurate contact data for EMEA, forcing reps into time-consuming one-off emails and constant tool-switching.

First attempt

An incumbent global data provider consistently failed the EMEA team with poor-quality contact data, and HubSpot sequences required CRM switching with limited functionality.

Workflow diagram · grounded in source
1
Salesforce lead follow-up trigger
trigger
“The first use case was following up on Salesforce leads. What used to take a day now takes 30 seconds. That sold it to the team!”
2
Global contact data delivery
integration
“a platform that could deliver accurate global data, streamline outreach, and integrate tightly with Salesforce”
3
Multichannel automated outreach
output
“automating campaigns across email and social, and opening doors globally without adding more headcount”
4
Upsell audience routing
routing
“with custom CRM reports, they were also able to target existing customers approaching their storage limits, creating proactive and fully automated upsell campaigns”
5
Automated upsell campaign execution
output
“Every month, we run add-on plays to customers approaching capacity. It's producing pipeline and closing business, and it all runs through Amplemarket.”
6
Email deliverability validation
validation
“Amplemarket's domain protection, deliverability support, and SendGrid integration helped Wasabi maintain industry-leading email health”
Reported outcome

Wasabi achieved a 25% interested rate, saved reps 10+ hours per week, maintained email bounce below 2.3% and spam below 1.9%, and scaled outbound globally across multiple regions without adding headcount.

Reported metrics
Interested rate25%
Time saved per rep per week10+ hours
Email bounce rate<2.3%
Email spam rate<1.9%
Show all 6 reported metrics
interested rate25%
time saved per rep per week10+ hours
email bounce rate<2.3%
email spam rate<1.9%
Salesforce lead follow-up timeWhat used to take a day now takes 30 seconds
ROI vs spendeasily made more money than we've spent
Reported stack
AmplemarketSalesforceLinkedInSendGridHubSpot
Source
https://www.amplemarket.com/customers/wasabi
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Wasabi achieved a 25% interested rate, saved reps 10+ hours per week, maintained email bounce below 2.3% and spam below 1.9%, and scaled outbound globally across multiple regions without adding headcount.

What tools did this team use?

Amplemarket, Salesforce, LinkedIn, SendGrid, HubSpot.

What results were reported?

Interested rate: 25%; Time saved per rep per week: 10+ hours; Email bounce rate: <2.3%; Email spam rate: <1.9% (source-reported, not independently verified).

What failed first in this deployment?

An incumbent global data provider consistently failed the EMEA team with poor-quality contact data, and HubSpot sequences required CRM switching with limited functionality.

How is this sales outreach AI workflow structured?

Salesforce lead follow-up trigger → Global contact data delivery → Multichannel automated outreach → Upsell audience routing → Automated upsell campaign execution → Email deliverability validation.

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