Lead processing · Production
Animal Equality captures more leads at lower cost from 7 channels using WhatsApp chatbot automation
The problem
Animal Equality faced rising lead acquisition costs across multiple digital channels, with existing content marketing efforts delivering lagging engagement and no single channel to unify donor touchpoints.
Workflow diagram · grounded in source
1
Ad click triggers chatbot
trigger
“The chatbot flow is simple and initiates when you click on an ad that promises you a free Animal Equality goodie — a branded bracelet.”
2
Chatbot collects lead info
ai_action
“A conversational chatbot asks you for your basic details, such as mobile number, email, and physical address, followed by subscribing to two social accounts — Youtube and Instagram — before the goodie is successfully shipped to you.”
3
Lead data synced to Salesforce
integration
“All of the lead data captured in the bot flow is being sent to Salesforce via a Google sheets integration.”
4
Proactive nurture messages sent
output
“Animal Equality uses Landbot to send proactive messages to prospective donors in this list to nurture them, keep loyal donors in the loop, and build long-lasting relationships.”
Reported outcome
Animal Equality captured more leads at lower cost across 7 different channels by using WhatsApp automation to generate leads, engage donors, and build long-lasting relationships at scale.
Reported metrics
Lead acquisition costmore leads at a lower cost
Channels reached7
Reported stack
LandbotWhatsAppSalesforceGoogle sheets
Frequently asked questions
What did this team achieve with this AI workflow?
Animal Equality captured more leads at lower cost across 7 different channels by using WhatsApp automation to generate leads, engage donors, and build long-lasting relationships at scale.
What tools did this team use?
Landbot, WhatsApp, Salesforce, Google sheets.
What results were reported?
Lead acquisition cost: more leads at a lower cost; Channels reached: 7 (source-reported, not independently verified).
How is this lead processing AI workflow structured?
Ad click triggers chatbot → Chatbot collects lead info → Lead data synced to Salesforce → Proactive nurture messages sent.