Lead processing ·

Calendly automates lead management and cross-team customer feedback routing with Zapier

The problem

Calendly leads were getting lost in the volume of customer support tickets and going without proper sales nurturing, while customer feedback was siloed across teams and tools causing mistakes and a poor customer experience.

Workflow diagram · grounded in source
1
Lead ticket moves to specific view
trigger
“When a support ticket for a new lead moves to a specific view in Zendesk”
2
Salesforce update and sales alert
integration
“Zapier updates Salesforce and sends the Sales team a notification”
3
Customer feedback routed to Product team
integration
“Calendly uses Zapier to connect Zendesk to Airtable, allowing the Support team to send customer feedback to the Product team automatically”
4
Right people receive right messages
output
“Customer satisfaction improved because the right people saw the right messages”
Reported outcome

Zapier automation collectively saves Calendly 10+ hours every week; the Sales team follows up on leads more quickly, increasing response and conversion rates; and customer satisfaction improved by routing feedback to the right people.

Reported metrics
Time saved per week10+ hours every week
Lead response and conversion ratesincreasing both response and conversion rates
Customer satisfactionCustomer satisfaction improved
Reported stack
ZapierZendeskSalesforceAirtableGmail
Source
https://zapier.com/customer-stories/calendly
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Zapier automation collectively saves Calendly 10+ hours every week; the Sales team follows up on leads more quickly, increasing response and conversion rates; and customer satisfaction improved by routing feedback to…

What tools did this team use?

Zapier, Zendesk, Salesforce, Airtable, Gmail.

What results were reported?

Time saved per week: 10+ hours every week; Lead response and conversion rates: increasing both response and conversion rates; Customer satisfaction: Customer satisfaction improved (source-reported, not independently verified).

How is this lead processing AI workflow structured?

Lead ticket moves to specific view → Salesforce update and sales alert → Customer feedback routed to Product team → Right people receive right messages.