Lead processing · Production

Conversational Design achieves +40% lead conversion rates for clients using Landbot chatbots

The problem

Many companies did not know how to increase conversions with conversational marketing, and the bot platforms Mattia tested before Landbot offered limited user-bot interactions, leaving web-based forms as the default despite being less effective.

First attempt

Earlier bot platforms Mattia tested had limited user-bot interactions, leading him to discard them all in favour of Landbot.

Workflow diagram · grounded in source
1
Visitor starts chatbot conversation
trigger
“With a single chatbot conversation, bots gather a complete set of information”
2
Bot gathers info and scores lead
ai_action
“bots gather a complete set of information whilst implementing an efficient lead-scoring and segmenting visitors based on the provided answers”
3
Route visitor to nurture track
routing
“directing them into the right nurture track with "little human effort"”
4
Client insights delivered
output
“Mattia provides his clients key insights about their visitors”
Reported outcome

Conversational Design achieved +40% lead conversion rates for clients using Landbot, and for some clients doubled conversion rates within two months of switching to Landbot.

Reported metrics
Lead conversion rate+40%
Conversion rate for some clientsdouble up conversion rates within two months
Reported stack
Landbot
Source
https://landbot.io/case-studies/conversational-design
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Conversational Design achieved +40% lead conversion rates for clients using Landbot, and for some clients doubled conversion rates within two months of switching to Landbot.

What tools did this team use?

Landbot.

What results were reported?

Lead conversion rate: +40%; Conversion rate for some clients: double up conversion rates within two months (source-reported, not independently verified).

What failed first in this deployment?

Earlier bot platforms Mattia tested had limited user-bot interactions, leading him to discard them all in favour of Landbot.

How is this lead processing AI workflow structured?

Visitor starts chatbot conversation → Bot gathers info and scores lead → Route visitor to nurture track → Client insights delivered.

Related lead processing cases