Lead processing · Production

Landbot Bot-Building Service creates student recruitment chatbot for ESCP Business School

The problem

ESCP Business School's online lead-collection form was generating large numbers of unqualified applicants, burdening recruiters with repetitive questions that could easily be found online, and offered no way for prospective students to book calls directly with the recruitment team.

First attempt

The traditional 'landing page with a form' setup presented multiple pain points: unqualified lead volume, recruiter time wasted on repetitive questions, and no direct scheduling capability.

Workflow diagram · grounded in source
1
User initiates bot on landing page
trigger
“A user enters the landing page; Initiates the bot”
2
Bot asks for help topic
ai_action
“Bot asks what the user needs help with today (general FAQ questions)”
3
First-time vs returning user routing
routing
“If it's the first time the user interacts with the bot, it will ask them for onboarding information to continue (name, email, student or parent, graduation date…); If the user has previously given that information, the bot will recognize…”
4
FAQ solution delivery
output
“The bot moves on to provide solutions to the FAQ option selected by the user, such as video tutorials of how to send your application, fee structures, or booking a call with a recruiter”
5
Calendly appointment booking
integration
“If the lead chooses to book a call with a recruiter, it leads them to a Calendly modal linked to the ESCP Calendly. The Calendly chatbot integration we set up allows the user to easily book a meeting with a recruiter without leaving the …”
Reported outcome

Landbot's Bot-Building Service designed and handed off a single chatbot for ESCP that handles FAQs, collects and qualifies lead information, recognises returning users to avoid friction, and enables direct appointment booking via a Calendly integration.

Reported stack
LandbotCalendly
Source
https://landbot.io/blog/bot-building-service-espc-use-case
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Landbot's Bot-Building Service designed and handed off a single chatbot for ESCP that handles FAQs, collects and qualifies lead information, recognises returning users to avoid friction, and enables direct appointment…

What tools did this team use?

Landbot, Calendly.

What failed first in this deployment?

The traditional 'landing page with a form' setup presented multiple pain points: unqualified lead volume, recruiter time wasted on repetitive questions, and no direct scheduling capability.

How is this lead processing AI workflow structured?

User initiates bot on landing page → Bot asks for help topic → First-time vs returning user routing → FAQ solution delivery → Calendly appointment booking.

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