Lead processing · Production

MeinAuto Boosted Leads by 10% with Landbot Chatbot for Automated Lead Management

The problem

A segment of MeinAuto's website visitors—those uncertain about car choices—showed high bounce rates because the UX-only journey left critical questions unanswered, risking lost leads and purchases.

First attempt

MeinAuto's UX-only guided journey failed to adequately support undecided visitors, leaving questions about comprehension and tech-savviness unanswered and allowing potential customers to exit without purchasing.

Workflow diagram · grounded in source
1
Undecided visitor lands on site
trigger
“This latter group was showing high bounce rates on the homepage of their website. They required specific assistance to find the car that aligned with their needs.”
2
Chatbot guides car selection
ai_action
“a conversational experience that guides potential customers to discover the right car and payment options”
3
Phone number captured and pushed
integration
“the bot asking for their phone number, which is then seamlessly pushed into Google Sheets and their in-house CRM, a native integration available in Landbot”
4
Lead handed to Car Coaches
routing
“Once the lead information is captured by the Marketing team, that valuable information is automatically handed over to the Sales team, which they call Car Coaches.”
5
Car Coach calls customer
human_review
“These Car Coaches ultimately call the potential customers to help them complete the purchase process.”
Reported outcome

MeinAuto boosted leads by 10% by deploying Landbot's chatbot to guide undecided visitors through car selection and automate lead handoff to sales Car Coaches.

Reported metrics
Leads boosted10%
Reported stack
LandbotGoogle Sheetsin-house CRM
Source
https://landbot.io/case-studies/meinauto
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

MeinAuto boosted leads by 10% by deploying Landbot's chatbot to guide undecided visitors through car selection and automate lead handoff to sales Car Coaches.

What tools did this team use?

Landbot, Google Sheets, in-house CRM.

What results were reported?

Leads boosted: 10% (source-reported, not independently verified).

What failed first in this deployment?

MeinAuto's UX-only guided journey failed to adequately support undecided visitors, leaving questions about comprehension and tech-savviness unanswered and allowing potential customers to exit without purchasing.

How is this lead processing AI workflow structured?

Undecided visitor lands on site → Chatbot guides car selection → Phone number captured and pushed → Lead handed to Car Coaches → Car Coach calls customer.

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